Ask a label what their last promo campaign actually achieved, and the honest answer is usually a shrug. The track went out to a few hundred inboxes, some DJs replied, it charted somewhere — but pulling the real picture together means digging through ten different dashboards, screenshots and forwarded emails. Most campaigns are a black box.
Thundrground exists to open that box. It takes everything a release actually did — playlists, reach, radio, DJ support, charts — and pulls it into one clear, verifiable report you can put in front of anyone. No spin, no estimates. Just what happened, presented properly.
“Stop sending music into the dark.”
— ThundrgroundRight now it’s in invitation-only beta, and we’re proving it on a real campaign rather than a demo: Kryder’s “Eivissa” on Size Records. A live release, real numbers — the only honest way to build a tool the industry can trust.
What the report showsEverything a campaign achieved, in one place:
Backed by support from the top of the scene — Tiësto, Afrojack, Nicky Romero, Oliver Heldens and more — the Eivissa report is the kind of single, shareable picture a label can actually use: to brief a team, pitch a sync, or simply prove a campaign worked.
The report is the foundation, not the finish line. The roadmap from here is about moving from what happened to what to do next:
- 01Live updates — the picture refreshing as a campaign runs, not weeks after.
- 02Campaign guidance — flagging what’s working and where to push, while there’s still time to act.
- 03Proactive ideas — surfacing a territory that’s heating up or a DJ worth re-approaching.
- 04Custom promo playlists for DJs — getting the right music in front of the right people.
That’s what the beta is for: building it with real labels, on real releases, one step at a time. We’re keeping it small while we learn.